Top 50 at Packaging of the World 2024

Top 50 at Packaging of the World 2024

The Campanella Pizza project was included in the Top Packaging Projects of 2024 selection published by Packaging of the World, a Singapore-based international platform dedicated to showcasing notable packaging design from studios around the world. 

Each year the platform publishes a curated list of packaging projects recognised for their visual impact and design approach across different areas of packaging design.

Packaging Design on an International Platform

The Top Packaging Projects selection highlights packaging concepts and brand systems that demonstrate distinctive design thinking and strong visual identity.

The Campanella Pizza project appears in this selection with a packaging system built around geometric patterns inspired by traditional Italian tile ornaments.

The Campanella Pizza Identity

Campanella is a frozen Italian pizza brand designed for sale in major retail chains. 

The visual identity is based on a system of geometric patterns inspired by Italian decorative motifs, referencing the visual culture associated with Italian food traditions. 

Each pizza flavour is represented by a distinct colour used on the packaging — for example red, beige, green, blue, purple and coral — allowing the product range to be easily differentiated on the shelf.

International Design Visibility

The packaging system combines colour coding, ornamental graphics and a typographic logo designed as a decorative emblem inspired by classic Italian quality marks. 

Together these elements create a recognisable visual system across the product line while referencing Italian culinary culture and traditions.